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How AMD Sees Gaming in India: Hardware, Software, and Pandemic Trends

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After reigniting competitors within the desktop and laptop computer CPU markets with a number of profitable generations of Ryzen processors, AMD is now specializing in the GPU area with its newest Radeon RX 6000 collection. Gaming is without doubt one of the priorities that AMD has recognized for itself, and in 2019, the corporate introduced in Alienware co-founder Frank Azor, who now serves as Chief Architect of Gaming Solutions. Mobile and desktop PC gaming has seen main progress over the pandemic interval, and Gadgets 360 requested Azor about what is going on on at AMD, what’s nonetheless in retailer for us.

Gadgets 360: How have issues modified for PC gaming since lockdowns started globally in early 2020? Have you seen any traits emerge particularly in India, and the way has AMD responded?

Azor: When the pandemic set in final yr, many conventional leisure and leisure actions turned unavailable to individuals. This made gaming a well-liked selection for people to nearly have interaction with different gamers worldwide, attend in-game occasions, and make gaming a critical passion. In 2021, we’re seeing demand proceed, which is additional pushed by customers turning into extra discerning about their DIY PC builds and laptop computer preferences. As they spend longer hours indoors, they wish to put money into extra premium designs for gaming and content material creation.

In most international locations, together with India, the demand for laptops arose from the necessity to transfer from one PC per dwelling to 1 PC per particular person. This additionally led to customers selecting laptops with desktop-grade efficiency for gaming, content material creation, on a regular basis workloads and leisure.

With altering client habits patterns, AMD has been in an excellent place in powering next-generation units – new desktop processors, graphics playing cards, and consoles. We additionally joined with OEMs to launch hero and premium laptop computer designs throughout the ultrathin and premium gaming classes for college kids, professionals, and players. We created the AMD Advantage design framework to ship the following era of premium, high-performance gaming laptops.

Given that the gaming laptop computer progress pattern is being mirrored in India, AMD’s crew is carefully working with our OEM companions to develop entry to gaming laptops which can be thinner and extra highly effective, and have unimaginable battery life. In addition, to assist the native market past merchandise, AMD has been actively associating with a number of e-sports gaming tournaments in India.

Gadgets 360: What is AMD doing to construct its model and consciousness in India, particularly round gaming? What product segments work properly in India, and the place are you focusing on progress?

Azor: India is a precedence marketplace for AMD. India has one of many youngest populations on the planet and that interprets into the youngest gaming inhabitants as properly. Better Internet penetration, decrease knowledge prices, and elevated accessibility to reasonably priced units are driving unprecedented progress within the gaming sector in India. Further, this has surged with extra individuals at dwelling because of the pandemic.

Our model constructing in India, particularly for gaming, is essentially pushed by way of digital advertising and marketing platforms and is leading to growing customers’ choice and consideration for AMD merchandise. Our affiliation with companions akin to HP, Microsoft, Western Digital & LG within the latest previous has helped to amplify our advertising and marketing efforts. In India, AMD has been actively associating with a number of respected e-sports gaming tournaments to ascertain a reference to the gaming group, and that has been bringing us numerous traction over latest years.

Gadgets 360: Globally and in India, what traits are driving gaming laptop computer gross sales? Is AMD working with PC system integrators in India, and the way is that going?

Azor: Gaming bridges leisure and know-how and is a good medium to carry individuals collectively to work together and construct a group. Increasingly customers would slightly have a single gadget they will use for each work and play. In the previous, many would debate the validity of buying a gaming laptop computer over a desktop or console, nonetheless, due to latest know-how improvements, players can lastly get desktop-grade efficiency in a transportable kind issue.

AMD’s focus is to optimise our {hardware} and software program applied sciences for aggressive esports and AAA recreation titles which can be related right this moment and for the video games we count on to see sooner or later. This includes working carefully with our OEM companions together with Acer, ASUS, Dell, HP, Lenovo, and MSI to carry compelling merchandise to the market. We are working with them to combine our AMD Advantage worth proposition i.e., Ryzen CPUs mixed with Radeon GPUs and optimised with AMD Radeon software program, and collectively redefining what the following era of gaming merchandise will likely be.

For two consecutive years, AMD has been recognised as India’s “Most Trusted” and “Most Desired” semiconductor model by TRA. This is a good testomony to the ecosystem we have now constructed by means of {our relationships} with OEMs, channel companions, retailers, and finish customers.

AMD Advantage lays out quite a few design issues and objectives for gaming laptops

Gadgets 360: PC parts have turn into costly and notoriously exhausting to seek out because of the pandemic and crypto mining. What is AMD doing to counter this?

Azor: Customer demand remained very sturdy throughout our product portfolio in 2020 and 2021. We did add provide all through this era, which you noticed mirrored in our progress exceeding expectations, however demand additionally continued rising. As a end result, we did have some provide constraints primarily within the low finish of the PC market and in gaming markets. We are centered on working throughout our provide chain to extend manufacturing to satisfy the incremental demand we’re seeing.

Gadgets 360: Gaming laptops with Ryzen CPUs are actually in demand, however Radeon GPUs are unusual and the product stack is just not properly understood. Is this going to alter with the RX 6000 collection?

Azor: Gamers are typically extra tech savvy and extra educated relating to their {hardware} and so they need all of it – efficiency, nice visuals, quicker load instances, lengthy battery life, and funky industrial design. We recognise that purchasing a gaming laptop computer is certainly a giant funding and there’s no room for error in the case of making your selection.

You could have seen at Computex that AMD’s CEO, Dr Lisa Su, introduced the Radeon RX 6000M product stack, signalling our return to high-end laptop computer GPUs. With our AMD Advantage programme, these gaming laptops will ship amplified gaming efficiency by way of our Ryzen CPUs, Radeon graphics, and distinctive options together with Smart Access Memory and SmartShift.

We are very proud of the preliminary response to the Radeon RX 6000M collection and AMD Advantage designs we have launched – the suggestions has been overwhelmingly optimistic, and we have now seen players desirous to get their arms on these nice laptops. We are enthusiastic about this new wave of gaming laptops and can proceed working carefully with our companions to carry extra platforms to the market in India and all over the world.

Gadgets 360: There are persistent experiences of OEMs designing laptops badly, particularly by way of thermals. Will AMD Advantage assist counteract this, and what concerning the market as a complete?

Azor: OEMs will be capable of remark higher on the design choices they make with regard to laptops. As we acquire share within the cellular area, we are going to proceed to work extra carefully with OEMs to get one of the best consequence for our mutual clients. AMD Advantage options are distinctive in that they comply with a mutually agreed-upon design framework between AMD and our OEM companions that ensures an optimum total gaming and computing expertise for the end-user.

dell G5 15 SE smartshift

SmartShift dynamically adjusts energy and thermal allocations between the CPU and GPU

Gadgets 360: Why was there just one laptop computer with SmartShift for thus lengthy, and can SmartShift now turn into unique to AMD Advantage laptops?

Azor: AMD SmartShift know-how is just not unique to AMD Advantage laptops. It is a vital a part of the general design framework that has over 200 completely different design touchpoints.

Gadgets 360: Will there be an AMD Advantage tier (or equal model) for non-gaming laptops?

Azor: AMD Advantage is presently centered on gaming laptops. We can not touch upon potential future plans or unannounced merchandise.

Gadgets 360: Are there any particular efficiency and design targets or thresholds that AMD will publicise, for instance battery life, pores and skin temperature, weight and thickness, and many others? What are the exhausting and mushy necessities for a laptop computer to get the AMD Advantage badge?

Azor: Yes, at our launch, we communicated a number of examples of design framework targets akin to FreeSync Premium-class shows with minimal 144Hz refresh charges, LFC (low framerate compensation), and a minimal brightness of 300 nits. NVMe storage drives, and fewer than 40C WASD keyboard temperatures when gaming, are additionally a number of examples. What’s most necessary concerning the AMD Advantage design framework is the expertise these laptops will ship to players. For instance, players can count on on common 100fps within the newest video games and >10 hours of battery life for watching video. There are over 200 completely different design necessities and/or suggestions within the present AMD Advantage framework, and it is repeatedly evolving.

amd fsr godfall native amd

FSR is AMD’s picture upscaling tech which may enhance efficiency in video games by decreasing the goal render decision

Gadgets 360: How did FidelityFX Super Resolution come about? Do you see it turning into an business commonplace, like VESA adopting FreeSync?

Azor: With FidelityFX Super Resolution, we wished to develop a cutting-edge, world-class spatial upscaling resolution that’s totally open-source and may rapidly and simply be applied by recreation builders.

Developers can count on a low barrier of entry to make use of FSR, identical to our different AMD FidelityFX instruments, and the total shader supply code is offered for a easy and versatile integration. As a spatial upscaling resolution, FSR doesn’t depend on different knowledge akin to body historical past or movement vectors, making implementation quicker and simpler.

FSR is the business’s superb upscaler – it doesn’t require any specialised, proprietary {hardware} and isn’t restricted to the newest graphics architectures, in contrast to competing options. FSR is supported throughout a broad spectrum of platforms and ecosystems for all players to expertise and luxuriate in, together with each AMD and our competitor’s graphics playing cards, from built-in to ultra-enthusiast.

Most of our developer applied sciences accessible on GPUOpen.com are open-source and we’re encouraging recreation builders to embrace FSR. It has already garnered broad business assist – it’s accessible in 13 video games already, with extra to come back. Over 40 recreation builders and publishers have dedicated to assist FSR of their upcoming titles.

Gadgets 360: What is the attraction of a high-end GPU in a cellphone, pill, and many others? Will builders goal such a tiny area of interest? Does AMD have main ambitions within the smartphone gaming market, and in that case, how lengthy will it take for this stage of GPU energy to turn into widespread throughout mainstream telephones?

Azor: We are excited to be working with Samsung to carry the AMD RDNA graphics structure to their next-generation Exynos cellular chips. The know-how partnership extends Radeon graphics, particularly our AMD RDNA gaming graphics structure, from PCs, to consoles, to cars, the cloud, and now cellular units. However, we can not remark additional on our upcoming plans.

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Beam Me Up! William Shatner May Go to Space Aboard Blue Origin Rocket

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William Shatner, 90, is reportedly going to turn out to be the oldest individual to fly into house on board Jeff Bezos’s Blue Origin rocket. Shatner, who portrayed Captain James T. Kirk within the well-liked Star Trek franchise, is ready to be a part of the second crew to fly into house within the New Shepard capsule in July. Bezos and his workforce took the inaugural Blue Origin house flight and spent a couple of minutes in zero gravity. The Amazon founder is in a race with different non-public gamers like Richard Branson’s Virgin Galactic to faucet the evolving house tourism market prone to be price a minimum of $3 billion (roughly Rs. 2.2 lakh crores) by 2030.

According to a report by TMZ, Shatner can be aboard the 15-minute flight that’s anticipated to take off in October and all the mission can be filmed for a documentary. He has beforehand expressed his need to take an area flight. Last yr, the actor shared a picture of himself in a spacesuit and tweeted it to US house company NASA, asking if may be a part of the SpaceX crew to the International Space Station.

Shatner or Blue Origin is but to formally affirm the information. The TMZ report didn’t provide any additional particulars.

When Bezos and his workforce went to the house for a short interval in July this yr, the final civilian seat on the flight was auctioned for $28 million (roughly Rs. 205 crores). Bezos and his crew of three travelled past the Karman Line, thought-about the sting of house, positioned at an altitude of 100km above the Earth. As they entered zero gravity, the workforce members floated inside the capsule in awe, in line with a video shared by the billionaire entrepreneur.

However, Bezos additionally needed to face backlash as some Amazon clients started canceling their Prime membership, saying there have been towards funding the non-public house journeys of a billionaire.


This week on Orbital, the Gadgets 360 podcast, we talk about the Surface Pro 8, Go 3, Duo 2, and Laptop Studio — as Microsoft units a imaginative and prescient for Windows 11 {hardware}. Orbital is obtainable on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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Huawei CFO Meng Wanzhou Leaves Canada After US Deal on Fraud Charges

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Huawei Chief Financial Officer Meng Wanzhou flew house to China on Friday after reaching an settlement with US prosecutors to finish the financial institution fraud case in opposition to her, relieving a degree of stress between China and the United States.

Within hours of the information of the deal, two Canadians who had been arrested shortly after Meng was taken into custody in December 2018 had been launched from Chinese jails and had been on their means again to Canada. Beijing had denied that their arrests had been linked.

The years-long extradition drama has been a central supply of discord in more and more rocky ties between Beijing and Washington, with Chinese officers signalling that the case wanted to be dropped to assist finish a diplomatic stalemate.

The deal additionally opens US President Joe Biden to criticism from China hawks in Washington who argue his administration is capitulating to China and one in all its prime corporations on the centre of a world know-how rivalry between the 2 international locations.

Meng was arrested at Vancouver International Airport on a US warrant, and indicted on financial institution and wire fraud costs for allegedly deceptive HSBC in 2013 in regards to the telecommunications gear large’s enterprise dealings in Iran.

In an unique on Friday, Reuters reported that the United States had reached a deferred prosecution settlement with Meng.

Nicole Boeckmann, the performing US lawyer in Brooklyn, stated that in getting into into the settlement, “Meng has taken responsibility for her principal role in perpetrating a scheme to defraud a global financial institution.”

The settlement pertains solely to Meng, and the US Justice Department stated it’s making ready for trial in opposition to Huawei and appears ahead to proving its case in courtroom.

China’s international ministry didn’t instantly reply to a request for touch upon the discharge of Meng or the Canadians.

A spokeswoman for Huawei declined to remark.

An individual accustomed to the matter stated Meng – the daughter of Huawei founder Ren Zhengfei – had left Canada on a flight to Shenzhen.

The two Canadians, businessman Michael Spavor and former diplomat Michael Kovrig, had been held in China for greater than 1,000 days. In August, a Chinese courtroom sentenced Spavor to 11 years in jail for espionage.

The International Crisis Group, the place Kovrig works, stated it was “overjoyed” on the “most just decision” to launch him, thanking Canada and the United States for his or her roles. “The day we have been waiting for 1,020 days has finally arrived,” the advocacy group stated in an announcement.

Prime Minister Justin Trudeau advised reporters in short remarks late on Friday the 2 males had left Chinese airspace simply minutes earlier than. He was not requested whether or not the 2 international locations had struck a bilateral deal.

“I want to thank our allies and partners around the world in the international community who have stood steadfast in solidarity with Canada and with these two Canadians,” he stated.

At a listening to in Brooklyn federal courtroom on Friday, which Meng attended nearly from Canada, Assistant US Attorney David Kessler stated the federal government would transfer to dismiss the costs in opposition to her if she complies with all of her obligations beneath the settlement, which ends in December 2022. He added that Meng will probably be launched on a private recognisance bond, and that the United States plans to withdraw its request to Canada for her extradition.

Meng pleaded not responsible to the costs within the listening to. When US District Court Judge Ann Donnelly later accepted the deferred prosecution settlement, Meng sighed audibly.

A Canadian decide later signed Meng’s order of discharge, vacating her bail circumstances and permitting her to go free after practically three years of home arrest.

She was emotional after the decide’s order, hugging and thanking her attorneys.

Speaking to supporters and reporters on the steps of the courtroom afterward, Meng thanked the decide for her “fairness” and talked of how the case had turned her life “upside down”.

Meng was confined to her costly Vancouver house at evening and monitored 24/7 by personal safety that she paid for as a part of her bail settlement. Referred to by Chinese state media because the “Princess of Huawei,” she was required to put on an digital ankle bracelet to watch her actions, which grew to become fodder for the tabloids when it hung above her designer sneakers.

‘Huawei confidential’
Articles printed by Reuters in 2012 and 2013 about Huawei, Hong Kong-registered firm Skycom and Meng figured prominently within the US legal case in opposition to her. Reuters reported that Skycom had supplied to promote a minimum of EUR 1.3 million (roughly Rs. 11,24,59,000) price of embargoed Hewlett-Packard laptop gear to Iran’s largest mobile-phone operator in 2010.

Reuters additionally reported quite a few monetary and personnel hyperlinks between Huawei and Skycom, together with that Meng had served on Skycom’s board of administrators between February 2008 and April 2009. The tales prompted HSBC to query Meng about Reuters findings.

Huawei was positioned on a US commerce blacklist in 2019 that restricts gross sales to the corporate for actions opposite to US nationwide safety and international coverage pursuits. The restrictions have hobbled the corporate, which suffered its greatest income drop within the first half of 2021, after the US provide restrictions drove it to promote a piece of its once-dominant handset enterprise earlier than new development areas have matured.

The legal case in opposition to Meng and Huawei is cited within the blacklisting. Huawei is charged with working as a legal enterprise, stealing commerce secrets and techniques and defrauding monetary establishments. It has pleaded not responsible.

A Canadian authorities official stated Ottawa wouldn’t remark till the US courtroom proceedings had been over.

China vs USA
Huawei has turn out to be a grimy phrase in Washington, with China hawks in Congress fast to react to any information that may very well be construed because the United States being smooth, regardless of Huawei’s struggles beneath the commerce restrictions.

Then-President Donald Trump politicised the case when he advised Reuters quickly after Meng’s arrest that he would intervene if it could serve nationwide safety or assist safe a commerce deal. Meng’s attorneys have stated she was a pawn within the political battle between the 2 tremendous powers.

Republican China hardliners in Congress known as Friday’s deal a “capitulation.”

“Instead of standing firm against China’s hostage-taking and blackmail, President Biden folded,” Republican Senator Tom Cotton stated in an announcement.

Senior US officers have stated that Meng’s case was being dealt with solely by the Justice Department and the case had no bearing on the US strategy to strained ties with China.

During US Deputy Secretary of State Wendy Sherman’s July journey to China, Chinese Vice Foreign Minister Xie Feng insisted that the United States drop its extradition case in opposition to Meng.

US officers have acknowledged that Beijing had linked Meng’s case to the case of the 2 detained Canadians, however insisted that Washington wouldn’t be drawn into viewing them as bargaining chips.

© Thomson Reuters 2021


This week on Orbital, the Gadgets 360 podcast, we focus on the Surface Pro 8, Go 3, Duo 2, and Laptop Studio — as Microsoft units a imaginative and prescient for Windows 11 {hardware}. Orbital is offered on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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The Best Smartphones You Can Buy Under Rs. 25,000

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The Motorola Edge 20 Fusion joins the ranks of the OnePlus Nord CE 5G and Samsung Galaxy F62. Other than this addition, there have not been any main modifications to our earlier record. This phase of smartphones continues to be in style with these on the lookout for slightly additional when it comes to options and efficiency, significantly now with 5G changing into virtually normal on new telephones. 

We’ve let a number of older fashions slip off our record since they are not nearly as good worth anymore, and a few others have been beforehand featured right here have fallen in value, in order that they’re nonetheless nice however you will discover them on our record of the perfect telephones to purchase beneath Rs. 20,000 now. Samsung, Xiaomi, and Realme are the principle gamers on this phase for now, all with their very own strengths and weaknesses. 

The choose few fashions which have made it to our record are positively value your money and time. You can even contemplate shopping for higher-specced variants of telephones that made it to our sub-Rs. 20,000 record. Here are all the perfect telephones you should purchase beneath Rs. 25,000 in India that will help you make the precise alternative.


Best telephones beneath 25,000

Phones beneath Rs. 25,000 Gadgets 360 score (out of 10) Price in India (as advisable)
Motorola Edge 20 Fusion 8 Rs. 21,499
OnePlus Nord CE 5G 8 Rs. 24,999 (8GB + 128GB)
Samsung Galaxy F62 8 Rs. 23,999
Mi 10i 8 Rs. 20,999
Vivo V20 8 Rs. 22,990

 

Motorola Edge 20 Fusion

The Motorola Edge 20 Fusion sports activities a 6.7-inch OLED show with a 90Hz refresh fee and a centred entrance digital camera gap. It has a side-mounted fingerprint scanner, a devoted Google Assistant button, and an IP52 score. This smartphone packs in highly effective {hardware} plus a clear near-stock Android UI which can enchantment to purists. There’s little or no to complain about right here, apart from a barely common low-light digital camera efficiency. tThe Edge 20 Fusion is constructed nicely, has nice efficiency, and gives good battery life. Motorola has additionally managed to undercut the OnePlus Nord CE 5G by Rs. 2,000, making the Edge 20 Fusion a straightforward smartphone to suggest for this value.

 

OnePlus Nord CE 5G

One of essentially the most anticipated telephone launches of 2021, the OnePlus Nord CE 5G brings the OnePlus expertise, particularly the graceful OxygenOS UI, to a brand new low value level. This is not a premium “flagship killer”, and it lacks a number of touches such because the acquainted alert slider, however lots of people will discover it greater than sufficient for his or her wants. The Snapdragon 750G SoC, 6.43-inch Super Amoled display screen, 4500mAh battery and fast charging all make for an important expertise whether or not you are getting day-to-day work performed or enjoying video games. 

The base variant with 6GB of RAM and 128GB of storage is not on sale but, however fortunately the center variant with 8GB of RAM and 128GB of storage nonetheless falls inside our funds. The top-end variant has 12GB of RAM and 256GB of storage, and competes in a distinct value league altogether. 

 

Samsung Galaxy F62

The new Samsung Galaxy F62 (Review) gives just about the identical options because the Samsung Galaxy M51 (Review) however with a extra highly effective, flagship-class SoC and the most recent model of Android for under a bit more cash. The Galaxy F62 boasts of the identical 7,000mAh battery which makes it chunky and heavy. You do get an excellent Super AMOLED show, respectable daytime digital camera efficiency, and glorious gaming efficiency at this value because of the Exynos 9825 SoC which is similar one used for the Galaxy Note 10+.

Since there isn’t a such factor because the good smartphone, there are some things to remember concerning the Samsung Galaxy F62: you will discover adverts in a few of the inventory apps, low-light digital camera efficiency could possibly be higher, and the battery can take some time to cost even with the 25W quick charger.

 

Mi 10i

Xiaomi kickstarted 2021 with the launch of the Mi 10i (Review) at a really aggressive beginning value of simply Rs. 20,999. You get a Qualcomm Snapdragon 750G 5G SoC, quick charging, a 120Hz show, and a 108-megapixel major digital camera — that are all mighty spectacular for a telephone at this value. Other than the on-paper specs, the telephone additionally gives loads of different little handy options and design touches which make utilization much more pleasing.

The 108-megapixel digital camera is unquestionably the principle promoting level right here, however in our expertise, it does not fairly hit the mark on a regular basis. It’s potential that this might enhance through software program updates sooner or later. The Mi 10i is a superb telephone for exhibiting off, and also you actually get excellent worth for cash. If you are not too fussy about photograph high quality, it could possibly be an important possibility beneath Rs. 25,000.

 

Vivo V20

The Vivo V20 (Review) continues to remain on our record and has additionally obtained a neat little value reduce. The Vivo V20 appears hanging in its new color choices and is skinny at 7.38mm. If you prioritise design over different issues, the V20 ought to enchantment to you. At the entrance it has a crisp 6.44-inch AMOLED show with an in-display fingerprint sensor. It has a dewdrop notch on the prime. You get a glass again which feels premium to the contact.

The Vivo V20 packs in a triple digital camera setup on the again consisting of a 64-megapixel major digital camera, an 8-megapixel ultra-wide digital camera additionally able to macro pictures, and a 2-megapixel mono digital camera. It has a 44-megapixel selfie shooter with Eye Autofocus. Powering the Vivo V20 is the Qualcomm Snapdragon 720G processor, paired with 8GB of RAM. Rounding issues off is the most recent model of Funtouch OS, which is predicated on Android 11. 

 


This week on Orbital, the Gadgets 360 podcast, we talk about the Surface Pro 8, Go 3, Duo 2, and Laptop Studio — as Microsoft units a imaginative and prescient for Windows 11 {hardware}. Orbital is offered on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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